BRAND STORY

KOID is in every scene where you shine.

Every moment for yourself. KOID is skincare made for the pace of Seoul — for the small windows you finally give to yourself.

Three minutes before makeup, thirty after work, a slow hour on the weekend. It's the same single mask — but we believe a different amount of time should give a different result.

Time-Based Care

Our core idea, Time-Based Care, splits one mask into three modes — so it fits whatever time your day allows.

Five things that set KOID apart

• 01
  Time-Based Care — 3 / 30 / 60 minutes, a purpose for every window of time.
• 02
  Dual functional skincare — brightening (Niacinamide 2%) + wrinkle care (Adenosine 0.04%), both recognized by the MFDS.
• 03
  100% natural gums — an Irish-moss hydrogel with no synthetic polymers.
• 04
  Clinically tested (GCP) — Moisture +103.54% · Cooling −10.6°C · Pores 19.40% · Irritation 0.00 · Sebum 25.24% (GCP trial, n=32–33, individual results may vary)
• 05
  65+ ingredients — including Korean Rice Extract and 9.2% Lavender Water.

Maker

idlabs Inc. (㈜아이디랩스)
Partnerships: in@idlabs.co.kr
Website: www.koid.co.kr