Designed at the tempo of Seoul.
A skincare brand born inside Korea's speed — made for the moments you finally give to yourself.
"Korea's speed isn't simply about being fast. Inside it, two feelings quietly coexist — the drive to push forward, and the will not to lose yourself. KOID began in that gap."
Working inside the city's rhythm.
The speed
of Seoul.
3 MIN PREP
We don't fight the city's pace. We work inside it — results at any speed.
The balance
of opposites.
30 MIN SOOTHE
Between a fast life and a gentle ritual, we close the gap with formulation.
Making the
imagined real.
60 MIN NOURISH
The speed at which the imagined becomes real — that's our standard, proven in clinical testing.
Some days, ten minutes for yourself change the whole day.
You apply the mask and close your eyes. The cool, dewy gel clings to your skin; lavender and jasmine drift through the air. Ten minutes of doing nothing — and it becomes a ritual, not a routine.
Living in Seoul means always moving toward something — a schedule, a deadline, a notification. In that current, we tend to put ourselves last. KOID was built for that last moment. The one that quietly becomes the most important.
Two years. 65+ ingredients. One sheet.
Why Hydrogel
Hydrogel forms a vacuum seal against skin — closer contact than any sheet mask. That contact means more moisture held, more active ingredients delivered, and nothing left behind when you peel it away. KOID saturates the gel with the density of a full ampoule, and lets skin absorb as much as it can.
Why Rice
Rice is Korea's oldest beauty wisdom. We didn't use it as a label — we put it in the formula, twice: real rice powder and rice extract, both present, both traceable. A formula where the name and the ingredients match. That transparency is KOID's approach.
Five things worth knowing.
-
01
Time-Based Care — 3 / 30 / 60 The first sheet mask system built around your schedule, not the other way around. Three minutes prep before you head out. Thirty minutes to unwind after work. Sixty minutes of deep nourishment on weekends or the night before it matters.
-
02
Dual Functional Skincare — MFDS Recognized Brightening (Niacinamide 2%) and wrinkle care (Adenosine 0.04%) — both certified by Korea's Ministry of Food and Drug Safety in a single mask. Rare in the category.
-
03
100% Natural Gums — No Synthetic Polymers The gel matrix is built entirely from natural gum sources. No synthetic polymers. The cling you feel is botanical, not chemical.
-
04
Clinically Tested Moisture +103.54% · Skin temperature −10.6°C · Pore improvement 19.40% · Irritation index 0.00 GCP-standard human clinical trial, n=32–33. Individual results may vary.
-
05
65+ Ingredients Including Korean Rice Extract and 9.2% Lavender Water 6-peptide complex, Centella 5-form complex, 3 fermentation lineages, 14 natural aromatic oils. Density that takes two years to build.
KOID is the moment that lets you stay you.
Every moment for yourself.
Shop the MaskMade by idlabs Inc. (㈜아이디랩스) · Partnerships in@idlabs.co.kr